THE #iFightCancer SOCIAL MEDIA CAMPAIGN

The Fight To End Cancer (FTEC) would like to introduce a brand new awareness initiative that we launched at the beginning of May and will be promoting year-round – the #iFightCancer social media campaign.

It has been a major goal to take the Fight To End Cancer name beyond our annual gala and create a social movement that communicates the ultimate message of FTEC to the public: we are ALL able to take part in the fight to end cancer.

So, what exactly is the #iFightCancer campaign?

• Thanks to Tip Top Tailors, an official partner for Fight To End Cancer, we debuted these postcards in May 2015 – displayed in all 32 of their stores across the GTA
• The intent is to spread awareness of FTEC’s #iFightCancer campaign and, have the community take part to spread our message.

And how does the #iFightCancer campaign work?

• It is really quite simple! Much like “Hello My Name Is” badges, the #iFightCancer postcards will give everyone the opportunity to publicly share who it is they are fighting to end cancer for in their lives, by writing the name of the person/people, or general reason, in the blank field in the card and then take a photo of themselves (selfie) holding the postcards and posting online using the hashtags #iFightCancer.

**These postcards will be available year round at all Kingsway Boxing Club locations and various participating Partners’ storefronts **

We wanted to share this information with all of you, so that you better understand how this social media initiative will work.  We will be continuously looking at new ways to further develop the #iFightCancer campaign and we will need everyone’s help to spread the word!